Creata

Size of Company
Creata have 13 locations worldwide. The relocation to Laystall Street involved 16 staff.

Location of Company
12-16 Laystall Street, London, EC1R 4PF.

Type of Company
Creata design novelty toys for primary brands like Coca-Cola, McDonalds and Kellogg’s. They use the power of play to create meaningful connections globally between people and companies.

Client Brief
Cityspace were asked to design a contemporary and inspiring work place for their team of creative designers.

Design Challenges & Considerations
Cityspace assisted Creata during their building search by carrying out quick building appraisals on their short listed spaces. We then prepared test fit space plans within a 24 hour period. The test fit plans helped Creata make their final choice, by highlighting how each building could be adapted to suit their business needs.

Our design considerations involved the sourcing of reclaimed wood for workstations with exposed steel frames. We incorporated woven vinyl flooring that extended along the length of the wall as a feature in the meeting room. We also found quirky outdoor furniture from Jennifer Newman so the outdoor terrace area could be fully enjoyed.

Key Project Achievements
Creata design free children’s toys for well-known food chains. In order to assess the popularity of various toys, the company would observe children at play. Cityspace were asked to design and build a viewing studio with one way glass for the research team. We placed the studio in an area lacking natural light for the one way glass to have optimal effect. 

Creata moved from a period building in Bond Street where the majority of staff opted to work from home as the space was fragmented and lacked creative stimulus. Since moving to Laystall Street staff now prefer to work in the office rather than at home.